During my time at Sereno Group, I was asked by Elizabeth Thompson to design a presentation folder and corresponding marketing booklet that represent her clean, minimal, and modern style. The folder features a gatefold design with foil stamping and magnetic closure. Inside, the left panel has a business card holder and a pocket for the booklet, and the middle panel has a pocket for property brochures. The booklet is saddle-stitched with vellum pages.
Every year, Sereno Group offers a company calendar to its’ clients featuring a new theme. For the 2019 calendar, I was asked to create original hand lettered pieces centered around the heart and soul of their 1% For Good program and the impact the program has created in the Silicon Valley region. Every month is dedicated to a local non-profit Sereno Group has sponsored in 2018. Photography was provided by the respective organizations.
knowing young souls thrive with connection.
comforting and embracing the troops who serve our country.
investing in the education of bright minds.
placing military heroes on calming waters.
nurturing coexistence with creatures in the wild.
ending extreme poverty locally and globally.
restoring the dignity of independence.
redesigning a world with systems for self-sufficiency.
contributing to the collective intelligence of local children.
creating the possibilities for new beginnings.
changing the lives of children using the power of mentoring.
providing safe and stable living environments.
1% is Here for Good.™
Art direction and print collateral for Sereno Group’s 1% For Good program. Sereno Group’s mission is to create a culture that is mindful of its responsibility to the planet and the community. Since its inception in 2012, the program has donated almost two million dollars to local organizations.
As a graphic designer at Sereno Group, I created a lot of promotional materials for internal events. Here is a small collection of posters (some serious, others playful) for business meetings, volunteer outings, and culture-building parties.
A playful logo design for a rambunctious team.
Brand identity for Bay Area based photography company.
A collection of poster designs for various concerts. Digitally designed with some collage and gouache elements.
A growing collection of winning and rejected logo designs.
A floral themed wedding invitation and correspondence set featuring illustration and hand-lettering.
A complete brand identity package for indie rock band Amateur Eyes, including original illustrations, logo, album cover, business card, and show ticket designs.
Window & interior installations for Anthropologie. Most installations were hand crafted from ordinary materials such as envelopes, chipboard, wire, and paintbrushes.
Woodwork, construction, drawing, sewing, material manipulation.